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Timeless Elegance and Craftsmanship
In our second edition discussing why luxury brands thrive on Amazon we want to highlight a timeless brand that has adorned tables for generations. Waterford Crystal. When you think of heritage brands, this shines at the top of the list.
From holiday dinners to New Year celebrations, Waterford is a name that is iconic in everything that sparkles.
Waterford History
Waterford Crystal is a renowned Irish manufacturer of crystal, glassware, and related products. It has a long and storied history dating back to 1783 when established in the city of Waterford, Ireland. The company has become synonymous with luxury and quality craftsmanship in the realm of crystal and glassware.
Throughout the 19th and early 20th centuries, Waterford Crystal continued to expand its product line and innovate in design and production techniques. Skilled artisans employed traditional methods of glassblowing, cutting, and engraving to create exquisite crystalware, including stemware, vases, bowls, and decorative pieces.
In Waterford’s words “Though the exact details of Ireland’s glass-making traditions are lost in the mists of time, there is sufficient archaeological evidence that shows glass was regarded with respect from as early as the Iron Age, around 500 BC, along with medieval documents also proving that glassmaking took place in Ireland back in the middle 13th century. What happened between these dates may be a mystery, but what is clear is that the Irish have an innate affinity for glass-making that spans millennia”.
Why Waterford?
Waterford offers a wide range of products, including stemware, barware, vases, bowls, ornaments, and other decorative items. Each piece is known for its brilliance, clarity, and timeless design.
Waterford Crystal has gained international acclaim and is highly sought after by collectors and enthusiasts worldwide. Its products are often used in prestigious events, luxury hotels, and fine dining establishments.
What helps these brands thrive on Amazon?
There are multiple reasons why heritage brands like Waterford will sell successfully on platforms such as Amazon.
Reputation for Quality: Waterford Crystal has a long-standing reputation for producing high-quality crystal products.
Giftability: Waterford Crystal products are often purchased as gifts for special occasions such as weddings, anniversaries, or housewarmings. Amazon is most often the go to place to purchase gifts since it is so simple to ship directly, and quickly to anywhere right from your account.
Amazon’s Reach: There is no denying the audience that Amazon offers globally. This can draw customers that have never purchased this brand before but recognize the name. It may be a suggested product, then purchased as a gift that would have never been thought of just because of that visibility.